On September 2, Cnsterilezoom and Germany's basf conducted an innovation seminar at the Pudong site in Shanghai. Both parties held brainstorming sessions focusing on three core themes—product, personnel, and promotion—within the marketing 7P theory.

Larsen Kolberg, Asia Pacific Director of BASF Performance Materials Construction, Han Wei, Business Management Director of Construction Materials in China, Sindhu Menon from Asia Pacific Technology Development, Sujin Lee from Asia Pacific Marketing, Alexandre Dreyer from the BASF Creation Center, along with colleagues from BASF sales, development, marketing, and media teams, provided a warm reception.

Visit basf production base

At the Creation Center, visitors showed great interest in BASF's innovative and creative solutions, discovering a wide array of advanced BASF products beyond standard polyurethane.

PU clean room panel utilizes high-grade polyurethane raw materials from BASF, delivering superior thermal insulation performance. An optimized joint design and structural installation nodes ensure exceptional airtightness throughout the clean room enclosure system.Pu clean room wall panels material selection and processing strictly adhere to national industry environmental standards.

Visit Campus lab and TRDC

During the tour, participants gained deeper insights into BASF's advanced R&D capabilities and production capacity. Larsen introduced BASF's comprehensive operations and social responsibility initiatives. Sindhu Menon from the Asia Pacific Technical Development Department and Sujin Lee from the Asia Pacific Marketing Department for Construction Materials then presented a detailed overview of BASF's product positioning and market trends.

In the afternoon, both teams engaged in the session's highlight: a collaborative innovation brainstorming workshop. Liu Qiong, Sales Manager at BASF Performance Materials Construction, hosted the segment and outlined the brainstorming guidelines. Participants formed three focused groups—"product", "personnel", and "promotion"—to examine and discuss key industry topics.

Throughout the discussions, attendees shared valuable insights on emerging customer needs and future industry growth while exploring innovative solutions. To ensure full participation on every topic, groups rotated on a one-hour cycle, with dedicated facilitators leading discussions and documenting key findings.

The afternoon fostered dynamic exchanges and creative synergy. Group leaders organized the innovative concepts generated during the workshop, evaluating their feasibility and developing strategic action plans. Finally, each team presented their outcomes, sharing forward-looking project proposals and practical implementation roadmaps.

Han Wei, Business Management Director of BASF characteristic materials architecture in China, summarized the seminar in the afternoon. He stated that through today's exchange of ideas and in-depth discussions, both sides can foresee numerous opportunities for joint innovation in the future, driving mutual advancement and continuous progress through collaborative development.

Xu Shuheng, General Manager of Cnsterilezoom products company, summarized the event: innovation is the driving force for every enterprise to move forward. Cnsterilezoom and BASF share deep mutual trust, and their vision for continuous innovation is highly consistent.